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What is a Sales Letter?

A sales letter is a type of direct mail marketing strategy used by businesses to promote their products or services to potential customers. It is a persuasive letter written with the goal of enticing the recipient to make a purchase or take a specific action, such as signing up for a service or requesting more information. Sales letters are usually personalized and tailored to the target audience to make them more engaging and relevant. They typically highlight the key benefits and features of the product or service, address the recipient's needs or pain points, and include a call-to-action prompting the reader to act, such as making a purchase, visiting a website, or contacting the company for more details. A well-crafted sales letter is compelling, informative, and focused on the customer's needs and interests. It may also include testimonials, special offers, and incentives to entice the recipient to take action. The effectiveness of a sales letter often depends on its ability to grab the reader's attention, build interest, create desire for the product or service, and prompt a response. Businesses use sales letters as part of their marketing campaigns to generate leads, drive sales, and build relationships with potential customers.

A Free Letter of Sales Letters

You can find more free letters of sales letters in our high quality business letter making software, Business Letter Professional.


_______________________[Street Address]

_______________________[City, State, Zip Code]



______________________[Street Address]

______________________[City, State, Zip Code]

Dear ____________[Name]

Welcome to the city of ________________[City] We are pleased thatyou have chosen this as your new home and know that youwill enjoy living here.

___________________[Name of Firm] has been in business since ________[Year] and carry a complete line of the finest brand names ofappliances available. In addition to new appliances, we also offer rebuilt and used models which are sold with our personal warranty. We will also accept you"re older appliance as a trade-in if you decide to purchase a new one from us. Should you require service on one of yourappliances that is no longer under warranty, our servicedepartment will make the necessary repairs and provide youwith a one-year guaranty on all parts replaced.

As our way of welcoming you as a new customer, we haveenclosed a certificate which entitles you to a 5% discounton any purchase of new merchandise over $100. Please comeand visit us soon.




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