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What is a Sales Letter?

A sales letter is a type of direct mail marketing strategy used by businesses to promote their products or services to potential customers. It is a persuasive letter written with the goal of enticing the recipient to make a purchase or take a specific action, such as signing up for a service or requesting more information. Sales letters are usually personalized and tailored to the target audience to make them more engaging and relevant. They typically highlight the key benefits and features of the product or service, address the recipient's needs or pain points, and include a call-to-action prompting the reader to act, such as making a purchase, visiting a website, or contacting the company for more details. A well-crafted sales letter is compelling, informative, and focused on the customer's needs and interests. It may also include testimonials, special offers, and incentives to entice the recipient to take action. The effectiveness of a sales letter often depends on its ability to grab the reader's attention, build interest, create desire for the product or service, and prompt a response. Businesses use sales letters as part of their marketing campaigns to generate leads, drive sales, and build relationships with potential customers.

A Free Letter of Sales Letters

You can find more free letters of sales letters in our high quality business letter making software, Business Letter Professional.



As a valued customer of ___________________________[Name of Company], we couldn"t wait to bring you the good news. This letter is toannounce the incorporation of our new customer incentiveprogram ______________________[CIP?]. Well, maybe we haven"t thought of a great logo for it yet, but if you read on I think you"ll agreethat no matter what we call it, it's super!

Starting on _____________[Date], a record of your account with ourstore will be maintained on a cumulative basis for aperiod of one year. Once your purchases have reached______________[$Amount], you will be automatically entitled to a __________[Number]% discount on any order placed, including orders for sale items. When your orders have reached the $_______________[Number] mark, your discount will increase to _______[Number]%. A _____________[$Amount] accumulation of orders will entitle you to a ______[Number]% discount and once you have reached _____________[$Amount] you will receive _______[Number]% off all merchandise orders. We think it's a great idea and hope that you agree.

Won't you send us a purchase order today to get youstarted on your way? If you think of a good name for usto tag onto this new discount program, please let us know!




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